The Fashion’s Night Out PSA supports FNO’s goal to raise awareness for the initiative, as well as promote the new FNO Collection with 40 percent of the proceeds benefiting the New York City AIDS Fund in the New York Community Trust. The PSA can be seen today on select NYC TV stations, the Clear Channel Spectacolor and Thomson Reuters/NASDAQ Digital Screens in Times Square, at Time Warner Center and Taxi TV throughout NYC.
FNO once again called upon the creative direction of Trey Laird and the team at Laird+Partners, along with photographer and director Norman Jean Roy to produce this year’s spot. Vogue contributing editor Kathryn Neale styled the shoot, with hair and makeup by Yannick d’Is of Jarrett Iovinella and Valery Gherman of Yumi Mori. Vocalist Darren Criss performs an original version of “Dress You Up in My Love,” courtesy of Madonna and Jellybean Benitez. Adam Anders, Peer Astrom and Ryan Murphy produced the rearrangement of the song.